Men’s Fashion Week Cheat Sheet: AW18 London

Are you a no-nonsense guy who likes to dress well? Maybe you keep an eye on the latest men’s fashion trends to make sure your wardrobe stays fresh? But you’d never wear this…

…and you don’t really get what it’s supposed to be. Is that an actual outfit that Craig Green is planning to sell or a wearable sailboat for use during desert island mishaps? Yes, we’re thinking of Castaway. He’d never have lost Wilson wearing this thing.

If trawling through catwalk videos for the latest fashion isn’t really your bag, we’ve done the hard work for you here at Peacocks. Read on for some of our favourite trends we saw at Men’s Fashion Week London and find out how you can update your look simply for AW18.

Practically is key

One thing that does come across in Craig Green’s bizarre design (which is actually a sort of tent), is that practically is a heavy focus for men in AW18. The man definitely knows what he’s talking about too, with two “Menswear Designer of the Year” awards to his name.

He wasn’t alone in creating this vibe. Blood Brother showed quilted tracksuit bottoms and jackets adorned with zips, while Christopher Raeburn presented cool backpacks, to name just a couple.

Are they preparing us for an apocalypse? A second ice age? We can only guess…

How to wear it

Look out for heavy boots, puffa jackets, waxed coats and the like, and choose functional accessories like backpacks and heavy-duty gloves to complete your outerwear. The more zips and toggle detailing, the better!

Sportswear is the new dapper

It’s awesome that 2018 lets us wear comfortable sportswear and be considered well-dressed at the same time – you just need to style it right.

Astrid Anderson opted for lots of tracksuits, quilting and layering alongside vibrant colours, checks and golf-inspired polo styles.

Essentially, Wood Wood’s collection followed suit, though with an Americano-school vibe, while functional, heavy and dad-esque trainers were seen across Kiko Kostadinov and Alex Mullins, as well as Tonsure and Edward Crutchley catwalks.

How to wear it

With the sports luxe trend, shabby will not do. Think high quality and box-fresh style, with a focus on colour coordination. Make sure you offset any unstructured pieces with some cool tailoring.

Camo lives

Hands up if you’ve been through camo phases before – maybe when you were around five years old and again over the last few years. It’s a blast from the past and a great way to add a bit more interest to an otherwise plain look.

We can thank Vivienne Westwood and Craig Green for getting this print out there on the LFWM runways.

The Band of Outsiders collection was shown on skates

So, this isn’t a trend per se, but it certainly fits in with the idea of AW18 fashion being easy-to-wear on the move. Band of Outsiders know that today’s man is very busy with iceskating and other activities, like, erm… running for the train?

Dad knitwear juxtaposes strong structuring


Slouchy, comforting knits – which we are affectionately calling dad knitwear – was best worn together with sharp, structured coats and outerwear. Vivienne Westwood and Band of Outsiders were repping this trend to the max!

How to wear it

Like it says on the tin! Extra points for tucking your jumper into your trousers – true dad style.

Shop new-in men’s fashion trends at Peacocks here, and show us your haul on Insta @peacocks_fashion. If you’re wearing your new-season buys and we like your styling, you’re 100% getting regrammed.